You may have noticed a lack of action on this blog for the last couple of weeks. This is because I have been a little busy working on my new eBook.
If you have been following my blog you will know I was building a product around some quality re-brandable Private Label Rights (PLR) items.
Thing was, I decided that the product was not really enough on its own to be something I would want to sell to people. If I were to buy it myself I would have felt slightly underwhelmed.
It just did not feel substantial enough.
Now I know many marketers go on about the fact that it is not the quantity that matters but the quality.
But these same marketers also say over deliver and give real value for money.
So I have been researching further and have decided to flesh out the book to a more substantial tome.
While its points are well made and clear and concise, there is I feel a lack of depth, which I have started to add.
Building From The Bare Bones
To add to the book I first looked at which parts of the book I knew more about and then which parts I did not know too much at all.
I then started to write a set of first draft articles to add to the book based on what I already knew.
I then started to look in more depth in the areas I had less knowledge off.
I am at present still researching these areas and I am in the process of writing my findings from these up and will then proceed to see what detail I can add to my book without making it feel padded out. Just to deliver quality content.
A Graphical Look
The book also lacks graphics, so I am going to add those too.
Graphics will of course bump the page count up and this will give a greater feeling of value to the readers.
Now I know that sounds cynical and I do not mean it to come across that way, but we are all looking for value for money and whether it is right or not when people look to pay for a report or e-book, page count is an actual factor that counts toward their buying decision.
Yes, if a book is just graphics, or very little detailed content, this is a detriment to the product and your brand and people who do that are really taking the piss.
I am not aiming for that, the graphics will complement and enhance the text, thus becoming an important selling point.
The graphics can help sell the book primarily by making it easier to read. Breaking up lumps of text in various ways using graphics is a time honored way to make it easier for people to read. The graphics rest the eyes or distract the mind for a moment, allowing a mental breather. They can also be a way to help explain or describe the text and act as a bridge from one set of information to another.
I am looking at graphics that will complement the text and will also have a uniform look throughout the book, so I am checking out photograph and other graphic sites to see what exactly I want.
Whether I get the graphics from these sites or from graphics I already own or if I outsource has still to be decided and I will be more in a position to know what graphics I want when I have completed the text to my satisfaction.
Now the writing and research has taken a couple of weeks so far and I predict it will take a couple more weeks of writing before I feel the text is at the right level and I feel I can start sourcing the graphics.
Am I being too perfectionist in this?
I personally do not believe so; I just want to make sure I make the best product possible to the best of my ability right now.
Once I have completed the text, checked it and maybe re-written parts that I feel are maybe a bit clunky or suddenly do not read as well as I would have hoped, I will stop and concentrate on the next stage. I will not keep re-writing ad nauseum.
If you are creating a product yourself, you have to know when to stop. You will not get it perfect ok.
Now I am creating a product I have worked out a small plan of action.
So my project plan as it stands:
- Complete the text of the book and make sure its structure looks correct.
- Decide on the final name of the book and find a suitable Domain name and transfer the name servers to my hosting account
- Source and implement graphics into the book
- Where applicable include site links and affiliate links
- Turn the file into a PDF
- FTP the document to my site
- Include a bonus E-book/product, which complements the product, adds value and increases the opportunity for people to buy. I already have an item in mind for this.
- Work on the sales page and the buy button and link up the Auto-respoder for the thank you pages etc.
- Include a Downsell, which at this moment will probably be the bare bones original e-book before the additions as a free gift plus I will include affiliate links to one or two products that complement my product. This will hopefully push a few more to at least sign up for my list based on the free gift angle. If not I may still get sales from the affiliate links.
- Add affiliate links to my thank you page
- Think about an Upsell. I have a good product I could use for this, which may also be a stand alone. I am not sure about this course of action yet and it may be a bit much for my first product attempt. Baby steps may be best after all, but the project is still young.
- Set at least 10 e-mails for my follow up sequence. I will make sure they complement the product and that they offer further value. I intent to include links to sale-able products in each e-mail, though these will be as an afterthought, or “by the way” style sales, after I have provided valuable information within each e-mail.
- Start working on traffic
I am also thinking on whether my product may be good enough or offer enough value to be a product on Click Bank. I may have to add more to feel confident about doing this, I will have to see.
I think that is enough to be going on with. Of course any plan can change and I may turn one or two things around within the above plan or realize I need to change a thing or two.
If you set your own plan, do not worry if you have to change it for whatever reason. A plan should not be set in stone, it is a guide to help you reach your goal, not a goal in itself. If you cannot follow a plan for whatever reason, amend it or scrap it and start the plan again. Do not just give up, find ways around obstacles.
What I want to do with my product and be seen to do, is create a product that offers as much value as I can give at this stage in my development.
I am not aiming for perfection, I am aiming for value.
Hopefully I will achieve that.
So what do you think, does my plan look ok? I have laid my plan out for you, so do you feel I am on the right track?
Keep on planning